Masterclass Certificate in Online Advertising Campaign Management

Name: Masterclass Certificate in Online Advertising Campaign Management
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The Masterclass Certificate in Online Advertising Campaign Management is a comprehensive course designed to equip learners with the essential skills required for successful campaign management in today's digital landscape. This course emphasizes the importance of data-driven decision making and strategic planning, providing learners with hands-on experience in managing campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

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AboutThisCourse

In an era where businesses are increasingly investing in digital advertising, the demand for skilled online advertising campaign managers is at an all-time high. This course is specifically curated to meet industry needs, arming learners with the knowledge and expertise required to drive successful advertising campaigns, optimize ROI, and advance their careers in this rapidly growing field.

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CourseDetails

• Unit 1: Introduction to Online Advertising Campaign Management
• Unit 2: Understanding the Digital Advertising Ecosystem
• Unit 3: Platform-Specific Ad Campaign Setup (Google Ads, Facebook Ads, etc.)
• Unit 4: Audience Targeting and Segmentation Strategies
• Unit 5: Key Metrics in Online Advertising and Performance Tracking
• Unit 6: A/B Testing and Optimization Techniques
• Unit 7: Creative Aspects: Copywriting and Visual Elements for Digital Ads
• Unit 8: Ad Budgeting and Bid Management
• Unit 9: Leveraging Remarketing and Audience Insights
• Unit 10: Case Studies in Successful Online Advertising Campaigns

CareerPath

The online advertising campaign management job market is booming, with multiple roles in high demand. The 3D pie chart above highlights the percentage distribution of various roles, providing a clear visual representation of their relevance in the industry. Digital Marketing Managers hold the largest share at 35%, followed by PPC Specialists at 25%. SEO Specialists account for 20% of the market, while Content Marketing Specialists and Social Media Managers contribute 15% and 5% respectively. These statistics emphasize the expanding opportunities and skillset diversification in the online advertising campaign management domain. According to recent salary surveys, the average salary ranges for these roles are as follows: * Digital Marketing Managers: £40,000 - £65,000 per annum * PPC Specialists: £30,000 - £50,000 per annum * SEO Specialists: £25,000 - £45,000 per annum * Content Marketing Specialists: £25,000 - £40,000 per annum * Social Media Managers: £22,000 - £35,000 per annum The numbers illustrate that professionals in this space can earn competitive remuneration packages and enjoy excellent career growth potential. To succeed in online advertising campaign management, one must stay updated with the latest trends, harness the power of data, and continuously refine their skills to meet evolving industry needs.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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MASTERCLASS CERTIFICATE IN ONLINE ADVERTISING CAMPAIGN MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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