Professional Certificate in Mobile Marketing: Gen X Marketing Campaign Management
-- ViewingNowThe Professional Certificate in Mobile Marketing: Gen X Marketing Campaign Management is a crucial course for marketing professionals looking to expand their skills in mobile marketing. This certificate course focuses on Gen X marketing, an often-overlooked demographic that controls a significant portion of the market's wealth.
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โข Mobile Marketing Fundamentals • Understanding the mobile marketing landscape, mobile-first mindset, and the importance of mobile in Gen X marketing campaigns. โข Gen X Audience Analysis • Identifying and understanding the needs, preferences, and behaviors of the Gen X demographic in the context of mobile marketing. โข Mobile Marketing Channels • Exploring various mobile marketing channels such as SMS, MMS, mobile apps, mobile web, and mobile social media. โข Mobile Marketing Campaign Design • Planning and designing effective mobile marketing campaigns targeting Gen X, including creative concepts, messaging, and call-to-actions. โข Mobile Advertising • Utilizing mobile advertising platforms, formats, and targeting options to reach Gen X audiences effectively. โข Mobile Analytics • Monitoring and measuring mobile marketing campaigns, understanding key performance indicators (KPIs), and optimizing campaigns for better results. โข Mobile SEO • Optimizing mobile websites and mobile apps for search engines, ensuring discoverability, and improving search rankings. โข Location-Based Marketing • Leveraging location data and technologies to deliver personalized and contextually relevant mobile marketing experiences for Gen X. โข Mobile CRM • Managing customer relationships through mobile channels, integrating mobile data into CRM systems, and utilizing mobile touchpoints for customer engagement. โข Mobile Privacy & Security • Ensuring mobile marketing campaigns comply with privacy regulations, protecting customer data, and maintaining security best practices.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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