Executive Development Programme in Crisis Response & Media Relations
-- ViewingNowThe Executive Development Programme in Crisis Response & Media Relations is a certificate course designed to empower professionals with the skills to manage and navigate high-stakes crises. In an increasingly interconnected and complex world, the importance of crisis response and media relations cannot be overstated.
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⢠Crisis Response Planning: Developing a comprehensive crisis response plan to minimize damage and ensure business continuity.
⢠Media Relations Basics: Understanding the role of media in crisis management and building positive relationships with journalists.
⢠Effective Communication: Crafting clear, concise, and compelling messages for various audiences during a crisis.
⢠Social Media Management: Leveraging social media platforms for crisis communication and monitoring online conversations.&br>
⢠Crisis Simulation Exercises: Practicing crisis response strategies through realistic simulations and evaluating effectiveness.
⢠Stakeholder Engagement: Identifying and managing relationships with key stakeholders during a crisis.
⢠Legal & Ethical Considerations: Navigating legal and ethical challenges in crisis communication and media relations.
⢠Reputation Management: Rebuilding and protecting brand reputation following a crisis.
⢠Leadership & Decision Making: Developing leadership skills and decision-making frameworks for effective crisis management.
⢠Post-Crisis Evaluation: Assessing the success of crisis response efforts and implementing lessons learned for future preparedness.
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