Global Certificate in AdTech Frontiers: Next-Gen Marketing
-- ViewingNowThe Global Certificate in AdTech Frontiers: Next-Gen Marketing is a crucial course designed to empower learners with cutting-edge skills in the ever-evolving AdTech industry. This certificate course addresses the growing industry demand for professionals who are well-versed in the latest AdTech trends, tools, and techniques.
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⢠AdTech Fundamentals: Understanding the AdTech landscape, its evolution, key players, and the impact of AdTech on marketing.
⢠Data-Driven Marketing: Leveraging data for audience segmentation, targeting, and personalization in marketing campaigns.
⢠Programmatic Advertising: Automated buying and selling of digital advertising, including real-time bidding, audience targeting, and campaign optimization.
⢠Cross-Channel Marketing: Integrating marketing efforts across multiple channels, such as email, social media, search, and display, to create a seamless customer experience.
⢠Attribution Modeling: Assigning credit to various marketing channels and tactics to better understand the customer journey and optimize marketing efforts.
⢠Identity Resolution: Linking customer identities across devices and channels to create a unified view of the customer and improve targeting and personalization.
⢠Ad Fraud Prevention: Understanding and mitigating the risks of ad fraud, such as bots, click fraud, and viewability issues.
⢠Ethical AdTech: Exploring the ethical considerations of AdTech, such as data privacy, transparency, and consumer protection.
⢠Emerging AdTech Trends: Staying up-to-date with the latest AdTech trends, such as artificial intelligence, machine learning, and virtual reality.
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