Executive Development Programme in Product Management for the Creative Industries
-- ViewingNowThe Executive Development Programme in Product Management for the Creative Industries is a certificate course designed to empower professionals with the necessary skills to lead and manage product development in creative sectors. This programme emphasizes the importance of strategic decision-making, user-centered design, and data-driven product development, addressing the growing industry demand for skilled product managers in the creative industries.
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⢠Product Strategy in Creative Industries: Understanding the role of product management in creative industries, defining product vision and strategy, prioritizing features and roadmap development.
⢠Market Research and Analysis: Identifying target audiences, conducting market research, analyzing consumer trends and behaviors, and using insights to inform product decisions.
⢠Product Design and Development: Design thinking, user-centered design principles, rapid prototyping, and agile development methodologies for creative products.
⢠Data-Driven Decision Making: Leveraging data analytics and KPIs to measure product performance, inform product decisions, and optimize user experiences.
⢠Product Marketing and Launch Strategies: Developing go-to-market strategies, creating marketing plans, and managing product launches for creative products.
⢠Stakeholder Management and Collaboration: Collaborating with cross-functional teams, managing stakeholder expectations, and communicating product vision and progress to internal and external stakeholders.
⢠Legal and Ethical Considerations: Understanding intellectual property rights, licensing agreements, compliance with regulations, and ethical considerations in product management for creative industries.
⢠Continuous Learning and Improvement: Embracing a growth mindset, fostering a culture of experimentation, and continuously improving products based on user feedback and industry trends.
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