Executive Development Programme in Sports Sponsorship Acquisition
-- ViewingNowThe Executive Development Programme in Sports Sponsorship Acquisition is a certificate course designed to equip learners with critical skills for success in the dynamic sports industry. This programme emphasizes the strategic importance of sports sponsorship in brand building and marketing, making it highly relevant for marketing professionals, sports administrators, and business leaders.
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⢠Sports Sponsorship Landscape: Understanding the sports sponsorship industry, trends, and key players.
⢠Sponsorship Acquisition Strategy: Developing a winning strategy for sports sponsorship acquisition.
⢠Identifying Target Audience: Defining and understanding the target audience for sports sponsorship.
⢠Sponsorship Proposal Development: Creating effective sponsorship proposals to attract potential partners.
⢠Negotiation and Contract Management: Negotiating deals and managing contracts for sports sponsorship.
⢠Sponsorship Activation and Evaluation: Activating sponsorships and evaluating their effectiveness.
⢠Legal and Ethical Considerations: Understanding legal and ethical issues in sports sponsorship.
⢠Digital and Social Media Strategies: Leveraging digital and social media platforms for sports sponsorship.
⢠Case Studies and Best Practices: Examining successful sports sponsorship acquisition campaigns.
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