Professional Certificate in Ad Fraud for Research Teams
-- ViewingNowThe Professional Certificate in Ad Fraud for Research Teams is a comprehensive course designed to equip learners with the essential skills to combat ad fraud and protect marketing investments. This course is critical for research teams as it addresses the growing industry demand for professionals who can identify and prevent ad fraud.
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⢠Introduction to Ad Fraud
⢠Types of Ad Fraud: Bots, Click Farms, and Human Fraud
⢠Ad Fraud Detection Techniques: Machine Learning and Statistical Analysis
⢠Measuring Ad Fraud: Metrics and KPIs
⢠Ad Fraud Impact on Marketing and Business Performance
⢠Anti-Fraud Tools and Solutions
⢠Ad Fraud Case Studies and Real-World Examples
⢠Legal and Ethical Considerations in Ad Fraud Research
⢠Best Practices for Ad Fraud Prevention and Mitigation
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