Professional Certificate in Ad Fraud for Sales Teams
-- ViewingNowThe Professional Certificate in Ad Fraud for Sales Teams course is essential for sales professionals in the rapidly evolving digital advertising industry. This course addresses the critical issue of ad fraud, a $50 billion problem that affects companies worldwide.
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⢠Understanding Ad Fraud: Introduction to terminology, types, and impact
⢠Ad Fraud Detection: Techniques and tools for detecting and preventing ad fraud
⢠Ad Fraud Metrics: Key performance indicators and their role in measuring ad fraud
⢠Sales Team Training: Best practices for educating sales teams on ad fraud prevention
⢠Ad Operations and Fraud: How ad operations can help prevent fraud
⢠Fraud Prevention Strategies: Proactive measures to protect advertising campaigns from fraud
⢠Legal and Compliance Considerations: Understanding legal requirements and industry standards
⢠Case Studies: Real-world examples of ad fraud and how to prevent them
⢠Continuous Monitoring: Ongoing processes for detecting and preventing ad fraud
⢠Performance Optimization: Strategies for improving ad performance and reducing fraud
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