Professional Certificate in App Marketing with Excel
-- ViewingNowThe Professional Certificate in App Marketing with Excel is a comprehensive course designed to equip learners with the essential skills for success in app marketing. This course is of utmost importance in today's digital age, where mobile apps have become an integral part of our daily lives.
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⢠Unit 1: Introduction to App Marketing with Excel – Understanding the basics of app marketing, the role of Excel in app marketing, and setting up marketing goals.
⢠Unit 2: App Store Optimization (ASO) – Analyzing keywords, app titles, and descriptions for ASO using Excel.
⢠Unit 3: User Acquisition & Retention – Identifying user acquisition channels, calculating retention rates, and analyzing user behavior through Excel.
⢠Unit 4: App Analytics & Excel – Mastering app analytics tools, integrating data into Excel, and creating visual reports.
⢠Unit 5: In-app Marketing Strategies – Exploring in-app messages, push notifications, and A/B testing using Excel.
⢠Unit 6: App Monetization Models – Understanding various app monetization strategies and analyzing revenue streams in Excel.
⢠Unit 7: App Marketing Budgeting & Forecasting – Creating marketing budgets, forecasting revenue, and analyzing ROI with Excel.
⢠Unit 8: App Localization & Global Marketing – Strategies for app localization, analyzing market trends, and creating global marketing campaigns in Excel.
⢠Unit 9: App Review & Rating Management – Monitoring app reviews, measuring user satisfaction, and managing app ratings using Excel.
⢠Unit 10: App Marketing Best Practices & Case Studies – Examining successful app marketing case studies and implementing best practices through Excel.
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