Global Certificate in AdTech and MarTech Frontiers
-- ViewingNowThe Global Certificate in AdTech and MarTech Frontiers is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving AdTech and MarTech industries. This course is crucial in today's digital age, where businesses rely heavily on data-driven advertising and marketing technologies to reach their target audience and drive growth.
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Unit 1: Introduction to AdTech and MarTech
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Unit 2: Programmatic Advertising
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Unit 3: Data Management Platforms (DMPs)
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Unit 4: Customer Data Platforms (CDPs)
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Unit 5: Marketing Automation Platforms
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Unit 6: Cross-Channel Attribution Modeling
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Unit 7: Real-Time Bidding (RTB) and Demand Side Platforms (DSPs)
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Unit 8: Ad Fraud and Viewability
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Unit 9: Multi-Touch Attribution
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Unit 10: The Future of AdTech and MarTech
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