Executive Development Programme Brand Portfolio Management: Leadership
-- ViewingNowThe Executive Development Programme Brand Portfolio Management: Leadership certificate course is a professional development opportunity that emphasizes the strategic management of brand portfolios. This course is crucial in today's industry, where branding plays a vital role in business success.
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⢠Understanding Brand Portfolio Management: An in-depth exploration of the principles, concepts, and best practices in managing a portfolio of brands, including brand architecture, brand positioning, and brand equity management. ⢠Leadership and Strategic Decision Making: This unit focuses on the role of leadership in making strategic decisions related to brand portfolio management, covering topics such as vision, mission, goal-setting, and decision-making frameworks. ⢠Market Research and Analysis: Techniques and methods for conducting market research and analysis to inform brand portfolio management decisions, including segmentation, targeting, and positioning strategies. ⢠Financial Analysis and Valuation: This unit covers financial analysis and valuation techniques for brand portfolios, including brand equity valuation, return on investment (ROI) analysis, and financial modeling. ⢠Brand Strategy and Innovation: Exploring the relationship between brand strategy and innovation, this unit covers topics such as brand stretch, brand extension, and new product development. ⢠Brand Portfolio Management Tools and Techniques: This unit provides an overview of various tools and techniques used in brand portfolio management, including SWOT analysis, Porter's Five Forces, and BCG Matrix. ⢠Organizational Culture and Change Management: Understanding the role of organizational culture and change management in implementing brand portfolio management strategies, this unit covers topics such as leadership styles, communication strategies, and resistance to change. ⢠Legal and Ethical Considerations: This unit covers legal and ethical considerations in brand portfolio management, including trademark and copyright law, brand identity theft, and ethical decision-making frameworks. ⢠Brand Portfolio Management Case Studies: A review of real-world examples of successful brand portfolio management strategies, including analysis of the factors that contributed to their success.
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