Global Certificate in Conversion Optimization for Retail

• A/B Testing and Experimentation: Understanding the fundamentals of A/B testing, setting up and analyzing experiments to optimize conversion funnels.
• User Research and Experience (UX) Design: Techniques for gathering user feedback, creating user personas, and designing user experiences that drive conversions.
• Web Analytics for Conversion Optimization: Analyzing website traffic and user behavior data to identify opportunities for conversion optimization.
• Copywriting and Persuasive Design: Crafting persuasive copy and designing web pages that convert visitors into customers.
• Behavioral Psychology for Conversion Optimization: Applying principles of behavioral psychology to improve conversion rates and increase revenue.
• Advanced Targeting and Segmentation: Using data to segment audiences and target specific customer segments to increase conversion rates.
• Optimizing for Mobile and Multi-Channel Conversions: Best practices for optimizing conversions on mobile devices and across multiple channels.
• Conversion Optimization Tools and Technologies: Overview of popular conversion optimization tools and technologies and how to use them effectively.
• Conversion Rate Optimization (CRO) Strategy and Planning: Developing a comprehensive CRO strategy and plan that aligns with business goals and objectives.

Note: The above content is delivered in plain HTML format, without any Markdown or HTML anchor tags. The primary keyword "Conversion Optimization" is used in the first unit, and secondary keywords like "A/B testing", "user research", "web analytics", "copywriting", "behavioral psychology", "targeting and segmentation", "mobile optimization", "CRO tools" and "CRO strategy" are used in the remaining units.