Certificate Brand Portfolio Management: A Practical Guide
-- ViewingNowThe Certificate Brand Portfolio Management: A Practical Guide is a comprehensive course designed to meet the growing industry demand for experts who can manage and optimize brand portfolios effectively. This certification equips learners with essential skills to analyze, build, and manage robust brand portfolios, ensuring maximum impact and growth for businesses.
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⢠Brand strategy development
⢠Portfolio management techniques
⢠Analyzing brand performance metrics
⢠Identifying and segmenting target audiences
⢠Developing and implementing brand positioning strategies
⢠Managing brand architecture and hierarchy
⢠Conducting market research for brand portfolio management
⢠Allocating resources for brand portfolio optimization
⢠Legal and ethical considerations in brand portfolio management
⢠Case studies in successful brand portfolio management
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