Global Certificate in Native Advertising & Influencer Marketing
-- ViewingNowThe Global Certificate in Native Advertising & Influencer Marketing is a comprehensive course designed to meet the growing industry demand for experts in these fields. This course emphasizes the importance of strategic storytelling, authenticity, and data-driven insights to create effective native advertising and influencer marketing campaigns.
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GBP £ 140
GBP £ 202
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⢠Native Advertising Fundamentals: Understanding the basics of native advertising, its benefits, and how it differs from traditional display ads.
⢠Creating Effective Native Ads: Best practices for creating compelling and engaging native ads, including copywriting, design, and format.
⢠Targeting and Personalization: Strategies for targeting and personalizing native ads to increase click-through rates and conversions.
⢠Influencer Marketing Basics: Introduction to influencer marketing, including its benefits, challenges, and how it differs from traditional marketing.
⢠Identifying and Partnering with Influencers: Techniques for identifying and partnering with influencers, including outreach, negotiation, and contracts.
⢠Influencer Content Creation: Best practices for creating influencer content, including messaging, format, and distribution.
⢠Measuring Success in Native Advertising and Influencer Marketing: Metrics and analytics for measuring the success of native advertising and influencer marketing campaigns.
⢠Legal and Ethical Considerations: Overview of legal and ethical considerations in native advertising and influencer marketing, including disclosure, transparency, and privacy.
⢠Emerging Trends and Best Practices: Current trends and best practices in native advertising and influencer marketing, including new platforms, formats, and strategies.
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