Global Certificate in Holiday Email Marketing Best Practices
-- ViewingNowThe Global Certificate in Holiday Email Marketing Best Practices course is a must for marketing professionals seeking to elevate their email marketing strategies. With the rise of e-commerce, holiday email marketing has become a critical component of any successful marketing plan.
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GBP £ 140
GBP £ 202
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⢠Email Design and Layout: Creating visually appealing and mobile-responsive emails with a clear call-to-action, using HTML and CSS best practices.
⢠Subject Line Optimization: Crafting compelling subject lines that increase open rates, including personalization, length, and emoji usage.
⢠Content Strategy: Planning engaging and relevant content that drives conversions, using segmentation, automation, and dynamic content.
⢠Deliverability and Compliance: Ensuring emails reach the inbox, understanding spam filters, and adhering to email marketing regulations, such as GDPR and CAN-SPAM.
⢠Data Analysis and Metrics: Measuring and analyzing email marketing performance using key metrics, such as open rates, click-through rates, and conversion rates.
⢠A/B Testing and Experimentation: Conducting controlled experiments to optimize email marketing campaigns and improve overall performance.
⢠Integration with CRM and Marketing Automation: Connecting email marketing tools with CRM and marketing automation platforms to improve lead generation, lead nurturing, and customer engagement.
⢠Email Marketing Trends: Staying up-to-date with the latest email marketing trends, such as interactive emails, artificial intelligence, and machine learning.
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