Global Certificate in Connected Brand Partnerships: Snapchat
-- ViewingNowThe Global Certificate in Connected Brand Partnerships: Snapchat course is a professional program designed to meet the growing industry demand for Snapchat marketing expertise. This course emphasizes the importance of creating engaging and innovative brand partnerships on Snapchat, a platform with over 280 million daily active users.
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⢠Snapchat Overview: Understanding the Snapchat platform, its features, and user demographics. ⢠Creating a Snapchat Business Account: Setting up a Snapchat account for businesses, including best practices for brand identity and consistency. ⢠Snapchat Advertising: Overview of Snapchat's advertising offerings, including Snap Ads, Filters, and Lenses. ⢠Snapchat Campaign Management: Planning, executing, and measuring Snapchat campaigns, including setting goals, targeting, and optimization strategies. ⢠Content Creation for Snapchat: Best practices for creating engaging and effective Snapchat content, including storytelling, visual design, and messaging. ⢠Snapchat Influencer Marketing: Identifying and partnering with Snapchat influencers to reach a larger audience and build brand awareness. ⢠Snapchat Analytics: Understanding Snapchat's analytics tools, including how to measure campaign performance, track engagement, and analyze audience demographics. ⢠Case Studies in Snapchat Brand Partnerships: Real-world examples of successful Snapchat brand partnerships, including insights and best practices. ⢠Legal and Ethical Considerations in Snapchat Brand Partnerships: Understanding the legal and ethical considerations when partnering with brands on Snapchat, including FTC guidelines and best practices for disclosure.
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