Professional Certificate in Ad Placement: Unlocking Potential
-- ViewingNowThe Professional Certificate in Ad Placement: Unlocking Potential is a comprehensive course designed to equip learners with essential skills for career advancement in the advertising industry. This program focuses on unlocking the full potential of ad placement, an integral part of digital marketing, by teaching the best practices in ad placement strategy, execution, and analysis.
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⢠Ad Placement Strategies • Understanding the basics of ad placement, including above and below the fold, and how they impact ad viewability and performance.<br> ⢠Audience Targeting • Learning how to use audience targeting to place ads in front of the right people, including demographics, interests, and behavior.<br> ⢠Ad Formats • Discovering the different ad formats available, such as display, native, video, and audio, and how to choose the right format for your campaign.<br> ⢠Ad Placement Tools • Utilizing ad placement tools, such as Google Ad Manager, to automate and optimize the ad placement process.<br> ⢠Ad Operations • Understanding ad operations, including ad trafficking, ad operations workflow, and ad campaign management.<br> ⢠Ad Performance Metrics • Measuring ad performance using metrics such as click-through rate, conversion rate, and return on ad spend.<br> ⢠Ad Fraud • Identifying and preventing ad fraud, including invalid traffic, bots, and malware.<br> ⢠Ad Placement Best Practices • Following ad placement best practices, such as A/B testing, frequency capping, and ad rotation, to improve ad performance.<br> ⢠Ad Networks • Exploring ad networks, including programmatic advertising, and how to use them to reach a wider audience.<br> ⢠Ad Placement Compliance • Adhering to ad placement compliance, including privacy policies, terms and conditions, and industry standards.<br>
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