Advanced Certificate Agile CX & Customer Data Platforms
-- ViewingNowThe Advanced Certificate in Agile CX & Customer Data Platforms course is a comprehensive program designed to equip learners with essential skills in customer experience (CX) and data platform management. This course is crucial in today's data-driven world, where businesses rely heavily on customer data to make informed decisions and improve CX.
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⢠Agile Project Management: This unit covers the principles and practices of Agile project management, including Scrum and Kanban methodologies. It will teach students how to manage and prioritize tasks, collaborate with cross-functional teams, and deliver value to customers in an iterative and incremental manner.
⢠Customer Experience (CX) Design: This unit explores the concepts and techniques of CX design, including user research, journey mapping, prototyping, and testing. Students will learn how to create customer-centric solutions that meet their needs, preferences, and behaviors.
⢠Customer Data Platforms (CDPs): This unit introduces the architecture, functionality, and benefits of CDPs, which enable organizations to unify, analyze, and activate their customer data across channels and systems. Students will learn how to select, implement, and optimize CDPs for their specific use cases and business goals.
⢠Data Governance and Privacy: This unit examines the legal, ethical, and technical aspects of data governance and privacy, including data quality, security, consent, and compliance. Students will learn how to establish and maintain a data-driven culture that respects and protects customer data and trust.
⢠Data Analytics and Insights: This unit covers the methods and tools for data analytics and insights, including descriptive, diagnostic, predictive, and prescriptive analytics. Students will learn how to derive valuable insights from customer data, measure and improve customer satisfaction, and make data-driven decisions.
⢠Marketing Automation and Personalization: This unit explores the strategies and technologies for marketing automation and personalization, including email, mobile, web, and social media. Students will learn how to create engaging and relevant experiences for customers, increase conversion rates, and foster loyalty and advocacy.
⢠Agile CX Measurement and Improvement: This unit focuses on the metrics and methods for measuring and improving Agile CX, including customer feedback, net promoter score, and customer lifetime value. Students will learn how to set up and track KPIs, identify areas for improvement, and iterate on their CX strategies.
⢠Agile CX Leadership and Culture: This unit discusses the leadership
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