Executive Development Programme in Market Segmentation & Fostering Innovation
-- ViewingNowThe Executive Development Programme in Market Segmentation & Fostering Innovation is a certificate course designed to provide professionals with essential skills for career advancement. This programme focuses on the importance of market segmentation in understanding customer needs, preferences, and behaviors, enabling businesses to create effective marketing strategies that drive growth and profitability.
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⢠Market Segmentation Fundamentals
⢠Understanding Target Markets and Customer Segmentation
⢠Identifying Secondary Research Sources and Methods
⢠Primary Research Techniques for Market Segmentation
⢠Segmentation Criteria: Demographics, Psychographics, Behavior, and Geographics
⢠Market Segmentation Analysis and Evaluation
⢠Designing Innovative Marketing Strategies
⢠Fostering a Culture of Innovation in the Organization
⢠Leveraging Technology for Market Segmentation and Innovation
⢠Case Studies: Successful Market Segmentation and Innovation in Practice
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