Professional Certificate in Crisis Communication: Building a Brand that Matters
-- ViewingNowThe Professional Certificate in Crisis Communication: Building a Brand that Matters is a comprehensive course designed to equip learners with essential skills for effective crisis management and brand reputation preservation. In an era of constant public scrutiny and instant communication, this program is more important than ever.
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⢠Unit 1: Introduction to Crisis Communication
⢠Unit 2: Building a Resilient Brand
⢠Unit 3: Developing a Crisis Communication Plan
⢠Unit 4: Stakeholder Engagement in Crisis Situations
⢠Unit 5: Effective Messaging and Media Relations during a Crisis
⢠Unit 6: Social Media and Digital Crisis Management
⢠Unit 7: Case Studies: Successful and Unsuccessful Crisis Communication
⢠Unit 8: Ethical Considerations in Crisis Communication
⢠Unit 9: Rebuilding Trust and Restoring Reputation after a Crisis
⢠Unit 10: Continual Improvement of Crisis Communication Strategies
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