Advanced Certificate in Google Ads CPS & Performance Optimization
-- ViewingNowThe Advanced Certificate in Google Ads CPS & Performance Optimization is a comprehensive course designed to equip learners with advanced skills in Google Ads and performance optimization. This certification is vital in today's digital marketing landscape, where businesses are increasingly relying on online advertising to reach their target audience.
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⢠Unit 1: Introduction to Google Ads CPS & Performance Optimization
⢠Unit 2: Google Ads Account Structure and Campaign Setup
⢠Unit 3: Keyword Research and Selection for Google Ads
⢠Unit 4: Crafting High-Performing Ad Copy and Visuals
⢠Unit 5: Bid Strategies and Optimization Techniques
⢠Unit 6: Audience Targeting and Remarketing in Google Ads
⢠Unit 7: Google Ads Attribution and Conversion Tracking
⢠Unit 8: Advanced Bid Adjustments for Location, Device, and Time
⢠Unit 9: Google Ads Reporting and Analytics
⢠Unit 10: Troubleshooting and Continuous Performance Improvement
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