Advanced Certificate in Customer Persona & Product Development
-- ViewingNowThe Advanced Certificate in Customer Persona & Product Development is a comprehensive course designed to equip learners with essential skills for creating successful products. This certificate program emphasizes the importance of understanding customer needs and translating those insights into product development strategies.
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GBP £ 140
GBP £ 202
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⢠Customer Persona Development:
• Understanding User Personas and Buyer Personas
• Creating Data-Driven Customer Personas
• Utilizing Empathy Maps in Customer Persona Development
• Segmenting Customer Personas for Effective Targeting
⢠Product Development:
• Idea Generation and Screening in Product Development
• Concept Development and Testing
• Product Design and Prototyping
• Intellectual Property and Product Development
⢠Market Analysis and Research:
• Market Segmentation and Targeting Strategies
• Competitive Analysis and Positioning
• Market Trends and Opportunity Analysis
⢠Customer Experience (CX) Design:
• User-Centered Design Principles
• Design Thinking and CX Strategy
• Prototyping and User Testing for CX Improvement
⢠Go-to-Market Strategy:
• Product Launch Planning and Execution
• Sales Channel Selection and Management
• Marketing Communication and Promotion Strategies
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