Executive Development Programme in Mobile Game Retention & LTV
-- ViewingNowThe Executive Development Programme in Mobile Game Retention & LTV is a certificate course designed to equip learners with the essential skills needed to excel in the gaming industry. This program emphasizes the importance of retaining mobile game users and maximizing their lifetime value (LTV), which are critical factors in driving profitability and long-term success.
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⢠User Acquisition and Onboarding: Understanding the importance of acquiring and onboarding quality users for mobile games, and the role it plays in retention and LTV.
⢠Game Design for Retention: Principles of game design that contribute to higher retention rates, including player motivation, engagement loops, and reward systems.
⢠Player Segmentation and Personalization: Techniques for segmenting players based on behavior and preferences, and strategies for personalizing the game experience to improve retention.
⢠Data Analysis for Retention: Methods for analyzing player data to identify retention trends, churn factors, and opportunities for improvement.
⢠Monetization Strategies: Overview of monetization models and strategies for mobile games, including in-app purchases, ads, and subscriptions, and how they impact retention and LTV.
⢠Player Lifetime Value (LTV) Modeling: Understanding the key drivers of LTV, and how to build and use LTV models to inform game design and marketing decisions.
⢠Retention Campaigns and Strategies: Techniques for running retention campaigns, such as push notifications, in-game events, and re-engagement ads, and measuring their impact on retention and LTV.
⢠Retention Metrics and KPIs: Overview of the most important retention metrics and KPIs, including churn rate, retention rate, and LTV, and how to use them to track progress and identify areas for improvement.
⢠A/B Testing and Optimization: Principles and best practices for A/B testing and optimization in the context of mobile game retention and LTV.
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