Global Certificate in Attribution Modelling: Global Impact
-- ViewingNowThe Global Certificate in Attribution Modelling: Global Impact course is a comprehensive program designed to equip learners with the essential skills needed to excel in attribution modeling. This course is vital for marketers, analysts, and business professionals looking to optimize their marketing strategies and maximize ROI.
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⢠Unit 1: Introduction to Attribution Modelling
⢠Unit 2: Understanding Marketing Channels and Touchpoints
⢠Unit 3: Key Attribution Models (Last Click, First Click, Linear, Time Decay, Position Based)
⢠Unit 4: Data-Driven Attribution
⢠Unit 5: Implementing Attribution Modelling
⢠Unit 6: Measuring and Analyzing Attribution Data
⢠Unit 7: Attribution Modelling for Global Impact
⢠Unit 8: Overcoming Attribution Challenges in a Global Context
⢠Unit 9: Cross-Device Attribution
⢠Unit 10: Future Trends in Attribution Modelling
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