Executive Development Programme in Digital Food Marketing Strategy
-- ViewingNowThe Executive Development Programme in Digital Food Marketing Strategy certificate course is a career advancement accelerator designed to meet the explosive industry demand for digital marketing expertise in the food sector. This comprehensive programme equips learners with essential skills to navigate the dynamic digital landscape, offering a competitive edge in today's data-driven world.
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GBP £ 140
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⢠Digital Food Marketing Fundamentals: Understanding the basics of digital food marketing, including the latest trends and consumer behaviors in the online food industry.
⢠Content Creation and Curation: Learning to create and curate engaging food-related content to attract and retain customers, with a focus on visual storytelling and recipe development.
⢠Social Media Marketing: Exploring the power of social media platforms such as Instagram, Facebook, and Twitter to reach and engage with food enthusiasts and potential customers.
⢠Email Marketing and CRM: Developing effective email marketing campaigns and customer relationship management strategies to build brand loyalty and drive repeat business.
⢠Search Engine Optimization (SEO): Understanding the principles of SEO and how to optimize food websites and content for search engines to increase visibility and attract more traffic.
⢠Online Advertising and Analytics: Learning the best practices for online advertising, including pay-per-click (PPC) and display ads, and how to use analytics to measure and improve campaign performance.
⢠Influencer Marketing and Partnerships: Building relationships with food influencers and brand partners to amplify brand messaging and reach new audiences.
⢠E-commerce and Food Delivery Platforms: Navigating the world of e-commerce and food delivery platforms, and learning how to optimize product listings and menus for maximum sales and revenue.
⢠Mobile Marketing and App Development: Leveraging mobile technology to reach on-the-go food consumers, and exploring the possibilities of food-related app development.
⢠Digital Food Marketing Strategy: Bringing it all together to develop a comprehensive digital food marketing strategy that aligns with business goals and drives growth.
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