Masterclass Certificate in Advanced Mobile Data Metrics
-- ViewingNowThe Masterclass Certificate in Advanced Mobile Data Metrics is a comprehensive course that equips learners with essential skills for career advancement in the data-driven mobile industry. This course is vital in today's technology-driven world, where mobile data has become a significant aspect of business decision-making.
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⢠Advanced Mobile Data Collection Techniques • Understanding the various methods for collecting mobile data, including in-app tracking, surveys, and beacons, and how to choose the best approach for your needs.
⢠Mobile Analytics Tools • A survey of the top mobile analytics tools available, including Google Analytics, Flurry, and Localytics, and how to use them to track key metrics.
⢠Data Visualization for Mobile • Techniques for presenting mobile data in a clear and actionable way, including chart types, data storytelling, and dashboard design.
⢠Mobile Data Privacy & Security • An examination of the unique privacy and security concerns of mobile data, including GDPR and CCPA compliance, and best practices for protecting user data.
⢠A/B Testing for Mobile • How to design and implement A/B tests for mobile apps and websites, including determining sample size, creating test groups, and analyzing results.
⢠Predictive Analytics for Mobile • An introduction to predictive analytics for mobile, including regression analysis, decision trees, and neural networks, and how to use them to make data-driven decisions.
⢠Mobile Marketing Attribution • Understanding the role of attribution in mobile marketing, including last-click, multi-touch, and fractional attribution, and how to use it to optimize campaigns.
⢠Mobile Data Integration • Techniques for integrating mobile data with other data sources, including web analytics, CRM, and marketing automation, and how to use it to create a single customer view.
⢠Advanced Mobile Data Analysis • Advanced techniques for analyzing mobile data, including segmentation, cohort analysis, and funnel analysis, and how to use it to uncover insights and drive growth.
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