Professional Certificate in Email Marketing: A/B Testing & Strategy
-- ViewingNowThe Professional Certificate in Email Marketing: A/B Testing & Strategy is a comprehensive course that equips learners with the essential skills to excel in email marketing. This certificate course is critical for professionals looking to advance their careers in digital marketing, as email marketing remains a vital channel for businesses to reach their customers.
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⢠Unit 1: Introduction to Email Marketing & A/B Testing
⢠Unit 2: Building an Email Marketing Strategy
⢠Unit 3: Understanding A/B Testing & Its Importance
⢠Unit 4: Setting Up & Implementing A/B Tests
⢠Unit 5: Metrics & Key Performance Indicators (KPIs) in Email Marketing
⢠Unit 6: Designing Effective Email Campaigns
⢠Unit 7: Segmentation & Personalization Strategies
⢠Unit 8: Analyzing & Interpreting A/B Test Results
⢠Unit 9: Optimizing Email Marketing Campaigns
⢠Unit 10: Advanced A/B Testing Techniques & Best Practices
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