Masterclass Certificate in Major Gift Strategies for Health
-- ViewingNowThe Masterclass Certificate in Major Gift Strategies for Health is a comprehensive course designed to equip learners with essential skills for career advancement in the health sector. This program focuses on major gift fundraising strategies, which are in high industry demand and critical for nonprofit organizations' financial sustainability.
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⢠Major Gift Fundamentals: Understanding the basics of major gift fundraising, including what constitutes a major gift, the importance of major gifts for healthcare organizations, and the role of major gift officers.
⢠Identifying Major Donor Prospects: Techniques for identifying potential major donors, including researching donor databases, utilizing wealth screening tools, and leveraging existing relationships.
⢠Cultivating Major Donor Relationships: Best practices for building and maintaining relationships with major donors, including strategies for effective communication, stewardship, and recognition.
⢠Soliciting Major Gifts: Techniques for making successful major gift solicitations, including crafting compelling proposals, conducting effective ask meetings, and handling objections.
⢠Major Gift Metrics and Reporting: Understanding key performance indicators for major gift fundraising, including metrics for tracking progress, evaluating success, and reporting to stakeholders.
⢠Legal and Ethical Considerations: Overview of legal and ethical considerations in major gift fundraising, including gift acceptance policies, donor confidentiality, and compliance with regulations.
⢠Case Studies in Major Gift Fundraising: Analysis of successful major gift campaigns in healthcare organizations, including best practices, challenges, and lessons learned.
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