Executive Development Programme in Marketing Data ROI
-- ViewingNowThe Executive Development Programme in Marketing Data ROI is a certificate course designed to bridge the gap between marketing and data analytics. This programme emphasizes on the importance of data-driven decision making in marketing, meeting the increasing industry demand for professionals who can interpret marketing data and use it to improve ROI.
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⢠Data-Driven Marketing Strategies: Understanding the power of data in shaping marketing strategies, identifying key data points, and leveraging data analytics tools.
⢠Customer Segmentation and Profiling: Techniques for segmenting customers into targeted groups, creating customer personas, and developing campaigns based on segmentation data.
⢠Marketing Attribution Models: Overview of different attribution models, their benefits, and how to use them to measure marketing ROI accurately.
⢠Predictive Analytics in Marketing: Introduction to predictive analytics, its applications in marketing, and how to use predictive models to drive ROI.
⢠Marketing Mix Modeling: Understanding the principles of marketing mix modeling, its benefits, and how to use it to optimize marketing spend and improve ROI.
⢠Data Visualization for Marketing: Techniques for visualizing marketing data, creating compelling visualizations, and communicating insights effectively.
⢠Data Storytelling in Marketing: How to tell a compelling story using marketing data, engaging stakeholders, and driving action.
⢠Marketing Analytics Tools: Overview of popular marketing analytics tools, their features, and how to use them to measure marketing ROI and optimize campaigns.
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