Global Certificate in Pricing & Client Lifetime Value
-- ViewingNowThe Global Certificate in Pricing & Client Lifetime Value course is a comprehensive program designed to equip learners with essential skills for career advancement in pricing and customer value management. This course focuses on the importance of strategic pricing, profit optimization, and customer lifetime value in today's dynamic business environment.
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⢠Pricing Strategies: Understanding cost-based, value-based, and competitive-based pricing methods; pricing psychology and customer perception; discounts, promotions, and dynamic pricing.
⢠Client Lifetime Value (CLV): Calculating and analyzing CLV; factors impacting CLV; using CLV to guide customer segmentation and marketing strategies.
⢠Pricing Models: Subscription-based pricing, usage-based pricing, tiered pricing, and freemium models; advantages and disadvantages of each model; selecting the right pricing model for a business.
⢠Pricing Psychology: Anchoring, framing, and scarcity; applying pricing psychology principles to increase revenue and customer satisfaction.
⢠Price Differentiation: Strategies for segmenting customers and markets based on price sensitivity; implementing value-based pricing; avoiding price wars and maintaining profitability.
⢠Pricing Analytics: Utilizing data-driven insights to inform pricing decisions; monitoring and measuring pricing effectiveness; integrating pricing analytics into overall business strategy.
⢠Global Pricing Considerations: Currency fluctuations, taxes, and tariffs; cultural differences in pricing expectations; adjusting pricing strategies for international markets.
⢠Customer Communication and Negotiation: Best practices for communicating pricing changes to customers; negotiating pricing with large or strategic customers; maintaining positive customer relationships.
⢠Pricing Ethics and Compliance: Legal and regulatory considerations in pricing; maintaining ethical pricing practices; avoiding deceptive or discriminatory pricing.
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