Global Certificate in Pricing & Market Positioning
-- ViewingNowThe Global Certificate in Pricing & Market Positioning is a comprehensive course designed to empower professionals with critical skills in pricing strategies and market positioning. This certificate course is essential in today's competitive business landscape, where pricing and market positioning can significantly impact a company's profitability and market share.
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⢠Unit 1: Introduction to Pricing & Market Positioning
⢠Unit 2: Pricing Strategies and Theories
⢠Unit 3: Value-Based Pricing & Customer Perceived Value
⢠Unit 4: Competitive Pricing & Price Wars
⢠Unit 5: Cost-Plus Pricing & Break-Even Analysis
⢠Unit 6: Demand-Based Pricing & Price Elasticity
⢠Unit 7: Market Positioning: Concept & Importance
⢠Unit 8: Positioning Maps & Competitive Analysis
⢠Unit 9: Brand Positioning & Differentiation Strategies
⢠Unit 10: Communicating & Implementing Price & Positioning Strategies
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