Advanced Certificate in Brand Equity and Reputation Management
-- ViewingNowThe Advanced Certificate in Brand Equity and Reputation Management is a comprehensive course designed to equip learners with the essential skills necessary to drive successful branding strategies in today's dynamic business landscape. This certificate program emphasizes the importance of building and managing brand equity and reputation, which are critical components of any organization's success.
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⢠Understanding Brand Equity &its Components
⢠Building &Measuring Brand Equity
⢠Brand Positioning &Strategies
⢠Reputation Management: Concepts &Tools
⢠Stakeholder Management &Communications
⢠Crisis Management &Recovery
⢠Digital Branding &Social Media Reputation
⢠Brand Architecture &Portfolio Management
⢠Legal &Ethical Issues in Brand Management
⢠Case Studies in Brand Equity &Reputation Management
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