Advanced Certificate in Essentials of Media Crisis Management

Name: Advanced Certificate in Essentials of Media Crisis Management
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The Advanced Certificate in Essentials of Media Crisis Management is a comprehensive course designed to prepare learners for managing crises in the media industry. This course highlights the importance of effective communication, strategic planning, and quick decision-making during a crisis.

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이 과정에 대해

With the increasing demand for media professionals who can handle crises effectively, this course is essential for career advancement. Learners will gain critical skills in crisis identification, preparation, response, and recovery. They will also learn how to communicate effectively with the media and the public during a crisis, protecting their organization's reputation and minimizing damage. This course is ideal for media professionals, public relations specialists, crisis management teams, and anyone who wants to enhance their crisis management skills. By the end of this course, learners will be equipped with the essential skills to lead their organization through a crisis and come out stronger on the other side.

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과정 세부사항

• Understanding Media Crisis: An Introduction
• Types of Media Crises: Natural Disasters, Organizational Crises, Reputation Attacks
• Media Crisis Prevention: Risk Assessment, Communication Planning, Training
• Media Crisis Management Strategies: Control vs. Containment, Proactive vs. Reactive
• Media Crisis Communication: Key Messages, Tone, Channels
• Social Media in Media Crises: Opportunities and Threats
• Media Crisis Case Studies: Analysis and Lessons Learned
• Media Crisis Simulation: Hands-On Experience
• Media Crisis Evaluation and Improvement: Metrics, Feedback, Adjustments

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The Advanced Certificate in Essentials of Media Crisis Management equips professionals with the necessary skills to handle complex media crises effectively. The job market for media crisis management experts in the UK is on the rise, with several roles gaining traction. One prominent role is that of a Public Relations (PR) Manager. PR Managers oversee the public image of an organisation and manage relationships with the media. As crises can significantly impact an organisation's reputation, PR Managers with media crisis management expertise are in high demand, with an average salary range of £35,000 to £60,000 in the UK. Another critical role is that of a Crisis Communications Specialist. These professionals develop and implement communication strategies during a crisis to protect an organisation's reputation and maintain stakeholder trust. With an average salary range of £30,000 to £55,000 in the UK, Crisis Communications Specialists need a strong understanding of media crisis management. Media Spokespersons serve as the face of an organisation during a crisis, delivering official statements to the media. As effective communication is crucial during a crisis, Media Spokespersons with media crisis management skills are in demand, with an average salary range of £25,000 to £50,000 in the UK. Finally, Social Media Managers play a vital role in managing an organisation's online presence and responding to online crises. These professionals need a strong understanding of media crisis management to protect an organisation's reputation online. With an average salary range of £20,000 to £45,000 in the UK, Social Media Managers with media crisis management skills are in demand. In conclusion, the Advanced Certificate in Essentials of Media Crisis Management prepares professionals for several exciting roles in the media crisis management field. With the growing demand for media crisis management experts in the UK, now is the perfect time to upskill and advance your career in this dynamic field.

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ADVANCED CERTIFICATE IN ESSENTIALS OF MEDIA CRISIS MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

블록체인 ID: s-1-a-2-m-3-p-4-l-5-e

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