Global Certificate in Edge for International Marketing

• Global Market Research – Understanding international markets, consumer behavior, and cultural nuances for effective marketing strategies.
• International Branding – Developing and maintaining a consistent brand image across global markets, including localization and cultural adaptation.
• Global Market Entry Strategies – Identifying and implementing various market entry methods, such as exporting, licensing, franchising, joint ventures, and foreign direct investment.
• International Trade Laws & Regulations – Navigating legal frameworks and international trade regulations, including tariffs, customs procedures, and export controls.
• Cross-Cultural Communication – Effective communication with international partners, clients, and customers, taking cultural nuances and language barriers into account.
• Digital Marketing for Global Audiences – Leveraging digital channels to reach and engage international audiences, including website localization, social media, and search engine optimization.
• Global Supply Chain Management – Managing international supply chains, including logistics, transportation, and inventory management.
• International Pricing Strategies – Pricing products and services for international markets, taking into account factors such as exchange rates, tariffs, and competition.
• Global Sales & Distribution – Developing and managing sales channels and distribution networks in international markets.
• Global Marketing Metrics & Analytics – Measuring and analyzing the effectiveness of global marketing campaigns, using metrics such as website traffic, lead generation, and sales conversion rates.

Note: The units listed above are just a suggestion and can be modified or added to based on the specific needs and goals of the course. The primary and secondary keywords have been incorporated into the unit titles where relevant, ensuring that the content is optimized for search engines.