Professional Certificate Email Deliverability & Sender Reputation
-- ViewingNowThe Professional Certificate in Email Deliverability & Sender Reputation is a comprehensive course that equips learners with essential skills for email deliverability and sender reputation management. This program is crucial for professionals aiming to excel in email marketing and communication, as it covers industry best practices, technical aspects, and compliance requirements.
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⢠Email Deliverability Foundation: Understanding the basics of email deliverability, its importance, and the factors that influence it. ⢠Email Authentication: Implementing SPF, DKIM, and DMARC to authenticate your emails and prevent spoofing. ⢠List Hygiene & Management: Practicing good list management, including list segmentation, opt-in and opt-out processes, and handling bounces and unsubscribes. ⢠Content Best Practices: Crafting effective subject lines, preheaders, email copy, and calls to action that comply with email standards and avoid spammy practices. ⢠Sender Reputation Management: Monitoring and improving your sender reputation using feedback loops, complaint rates, and engagement metrics. ⢠Deliverability Metrics: Measuring and analyzing key email deliverability metrics, such as delivery rate, bounce rate, open rate, click-through rate, and spam trap hits. ⢠Email Infrastructure & Configuration: Setting up and configuring your email sending infrastructure, including IP addresses, domain names, and email servers. ⢠Warming Up & Scaling Email Programs: Gradually increasing email volume and managing sender reputation while scaling your email programs. ⢠Legal & Compliance Considerations: Adhering to email regulations, such as CAN-SPAM, GDPR, and CASL, and understanding legal implications of email practices. ⢠Advanced Deliverability Techniques: Exploring advanced strategies, such as using dedicated IP addresses, implementing email retention policies, and leveraging third-party deliverability tools.
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