Certificate E-commerce Email Marketing Strategy
-- ViewingNowThe Certificate E-commerce Email Marketing Strategy course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly growing field of email marketing. This course emphasizes the importance of email marketing as a powerful tool for e-commerce businesses, driving customer engagement, and increasing sales.
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⢠E-commerce Email Marketing Fundamentals: Understanding the basics of email marketing for e-commerce, including the importance of email marketing and how it fits into the overall e-commerce strategy.
⢠Building an Email Marketing List: Techniques for growing an email list, including website sign-up forms, lead magnets, and social media promotion.
⢠Segmentation and Personalization: Strategies for segmenting an email list and personalizing email content to increase engagement and conversions.
⢠Email Campaign Planning and Execution: Best practices for planning and executing email campaigns, including scheduling, automation, and testing.
⢠Email Design and Copywriting: Techniques for creating effective email designs and copy that drive conversions.
⢠Analyzing Email Marketing Metrics: Understanding key email marketing metrics, such as open rates, click-through rates, and conversion rates, and how to use them to optimize email campaigns.
⢠Integrating Email Marketing with Other Marketing Channels: Strategies for integrating email marketing with other marketing channels, such as social media, content marketing, and search engine optimization.
⢠Legal and Ethical Considerations: Overview of legal and ethical considerations in email marketing, including CAN-SPAM compliance, privacy policies, and unsubscribe options.
Note: The above list is a general guideline, and the actual units may vary depending on the specific course and target audience.
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