Advanced Certificate in IP for SEM: Actionable Knowledge
-- ViewingNowThe Advanced Certificate in IP for SEM: Actionable Knowledge is a comprehensive course that provides learners with in-depth knowledge of Intellectual Property (IP) in the context of Search Engine Marketing (SEM). This certification is crucial in today's digital age where IP rights are paramount in the online marketing landscape.
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⢠Advanced SEM Strategies:
- Competitor Analysis
- Advanced Keyword Research
- Ad Copywriting and Testing
⢠IP Protection in SEM:
- Trademark Law and SEM
- Copyright and SEM
⢠SEM Analytics and Optimization:
- Advanced Metrics and KPIs
- Conversion Tracking and Attribution
⢠Local and International SEM:
- Geo-Targeting and Bid Adjustments
- Multilingual SEM
⢠Mobile and Video SEM:
- Mobile Ad Formats and Best Practices
- Video Advertising Strategies
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