Executive Development Programme Media Literacy & Strategic Foresight
-- ViewingNowThe Executive Development Programme in Media Literacy & Strategic Foresight is a certificate course designed to empower professionals with critical thinking and strategic foresight skills necessary in today's media-driven world. This programme is crucial for career advancement as it equips learners to navigate the complex media landscape, understand the impact of media on business strategy, and leverage it for competitive advantage.
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⢠Media Landscape Analysis: Understanding the current media landscape, including traditional and new media, and their roles in shaping public opinion and decision-making.
⢠Strategic Communication: Developing effective communication strategies that align with organizational goals and objectives.
⢠Crisis Communication: Managing communication during crises and high-stakes situations, including reputation management and issues management.
⢠Digital Media and Analytics: Leveraging digital media and analytics tools to measure the effectiveness of communication strategies and adjust them accordingly.
⢠Media Relations: Building and maintaining positive relationships with media representatives, including journalists and influencers.
⢠Content Creation and Storytelling: Crafting compelling narratives that engage audiences and promote organizational messages.
⢠Ethics and Compliance: Navigating ethical considerations and legal requirements in media and communication practices.
⢠Strategic Foresight: Anticipating and preparing for future trends and challenges in the media landscape and communication strategies.
⢠Cross-Cultural Communication: Adapting communication strategies to different cultural contexts and audiences.
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