Executive Development Programme in Performance Marketing Management
-- ViewingNowThe Executive Development Programme in Performance Marketing Management is a certificate course designed to empower professionals with the latest skills in digital marketing. This programme emphasizes the importance of performance marketing, a data-driven approach that helps businesses optimize their digital advertising efforts.
6,875+
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GBP £ 140
GBP £ 202
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โข Performance Marketing Fundamentals: Understanding the basics of performance marketing, including its definition, benefits, and key components. This unit will cover the basics of paid search, display advertising, social media advertising, and affiliate marketing.
โข Data Analysis for Performance Marketing: An introduction to the data analysis skills required for performance marketing, including how to use data to inform marketing decisions, how to measure campaign performance, and how to optimize campaigns based on data.
โข Keyword Research and Optimization: Techniques for conducting keyword research, selecting the right keywords, and optimizing campaigns based on keyword performance.
โข Creative Development for Performance Marketing: Best practices for creating effective ad copy and creative assets for performance marketing campaigns, including how to test and optimize creative elements for maximum impact.
โข Landing Page Optimization: Strategies for optimizing landing pages for performance marketing campaigns, including how to design landing pages that convert, how to test and optimize landing pages, and how to align landing pages with campaign goals.
โข Attribution Modeling for Performance Marketing: An overview of attribution modeling and how it can be used to understand the customer journey and optimize performance marketing campaigns.
โข Programmatic Advertising and Real-Time Bidding: An introduction to programmatic advertising and real-time bidding, including how these technologies work, their benefits, and how to use them to optimize performance marketing campaigns.
โข Cross-Channel Marketing Strategies: Best practices for developing cross-channel marketing strategies that integrate performance marketing with other digital and traditional marketing channels.
โข Ethics and Compliance in Performance Marketing: Overview of legal and ethical considerations in performance marketing, including best practices for avoiding fraud, ensuring transparency, and maintaining compliance with relevant regulations.
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