Masterclass Certificate Brand Portfolio Management: Building a Legacy Brand
-- ViewingNowThe Masterclass Certificate Brand Portfolio Management: Building a Legacy Brand course is a comprehensive program designed to empower professionals with the skills to manage and grow iconic brands. This course emphasizes the importance of a strong brand portfolio in driving business success and shares strategies to create and maintain legacy brands.
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GBP £ 140
GBP £ 202
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Brand Strategy Development: This unit will cover the process of creating a strategic plan for managing and growing a brand portfolio, including the development of brand positioning, target audience definition, and brand architecture.
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Brand Identity Design: This unit will focus on the design and implementation of a consistent visual and verbal identity for each brand in the portfolio, including logos, brand colors, typography, and messaging.
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Brand Architecture Management: This unit will cover the organization and management of a brand portfolio, including the development of a brand architecture strategy and the implementation of a brand architecture model.
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Brand Equity Management: This unit will teach how to measure, monitor and manage the value of each brand in the portfolio, including the use of brand equity metrics and the development of a brand equity management plan.
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Brand Extension and Licensing: This unit will cover the strategic use of brand extension and licensing as a means of growing and monetizing a brand portfolio, including the development of a brand extension and licensing strategy.
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Brand Protection and Enforcement: This unit will focus on the protection of a brand portfolio from infringement and dilution, including the development of a brand protection and enforcement plan.
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Brand Campaign Management: This unit will cover the planning, execution, and measurement of brand campaigns across multiple channels and touchpoints, including the use of data and analytics to optimize campaign performance.
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Brand Culture and Employee Engagement: This unit will teach how to build and maintain a strong brand culture within an organization, including the engagement of employees in the brand building process.
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Brand Measurement and Evaluation: This unit will cover the use of research and analytics to measure and evaluate the effectiveness of a brand portfolio management strategy, including the use of brand tracking studies, customer satisfaction surveys, and market share analysis.
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