Professional Certificate Brand Portfolio Management: Building a Winning Strategy
-- ViewingNowThe Professional Certificate Brand Portfolio Management: Building a Winning Strategy is a comprehensive course that equips learners with essential skills for managing and optimizing brand portfolios. This program emphasizes the importance of a well-structured brand portfolio strategy in driving business growth and achieving long-term success.
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โข Brand Audit: Understanding the Current Brand Portfolio
โข Building a Strong Brand Identity: Primary and Secondary Brand Elements
โข Competitive Analysis: Identifying Opportunities and Threats in the Market
โข Brand Positioning: Differentiating Brands within the Portfolio
โข Brand Architecture: Structuring the Relationship between Brands
โข Brand Extension: Leveraging Existing Brands for New Products or Services
โข Portfolio Management Strategies: Balancing Resources and Opportunities
โข Measuring Brand Performance: Metrics and Analytics for Continuous Improvement
โข Building and Managing a Successful Brand Portfolio: Case Studies and Best Practices
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