Executive Development Programme in Brand: Results-Oriented
-- ViewingNowThe Executive Development Programme in Brand is a timely and results-oriented certificate course, addressing the growing demand for specialized branding expertise in today's dynamic and competitive marketplace. This programme emphasizes the importance of a strong brand strategy in driving business growth, fostering customer loyalty, and creating sustainable competitive advantages.
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โข Brand Strategy Development: Understanding the primary factors that influence brand strategy, including market research, target audience identification, and competitive analysis.
โข Brand Identity and Positioning: Developing a unique and differentiated brand identity and positioning that resonates with the target audience.
โข Brand Architecture and Portfolio Management: Managing a brand portfolio, including the creation and management of brand architecture and sub-brands.
โข Integrated Brand Communications: Designing and implementing an integrated brand communications strategy that includes traditional and digital channels.
โข Brand Measurement and Evaluation: Measuring and evaluating the effectiveness of brand initiatives using key performance indicators (KPIs) and other metrics.
โข Brand Partnerships and Collaborations: Developing brand partnerships and collaborations to extend reach and enhance brand image.
โข Brand Crisis Management: Managing brand crises and reputational risks to protect the brand and maintain customer trust.
โข Brand Culture and Employee Engagement: Building a strong brand culture and engaging employees in brand initiatives to ensure consistent brand delivery.
โข Brand Innovation and Renewal: Driving brand innovation and renewal to stay relevant and competitive in the market.
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