Masterclass Certificate in Search and Display Advertising Strategies
-- ViewingNowThe Masterclass Certificate in Search and Display Advertising Strategies is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimization (SEO), as well as display advertising.
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โข Unit 1: Introduction to Search and Display Advertising
โข Unit 2: Keyword Research and Analysis
โข Unit 3: Creating and Optimizing Search Ad Campaigns
โข Unit 4: Display Advertising: Formats and Placements
โข Unit 5: Display Ad Campaign Setup and Management
โข Unit 6: Remarketing Strategies for Search and Display
โข Unit 7: Ad Copywriting and Design for High Conversion
โข Unit 8: Performance Metrics and Reporting
โข Unit 9: Advanced Targeting Options for Search and Display
โข Unit 10: Industry Trends and Future of Search and Display Advertising
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