Masterclass Certificate in Ad Security for Competitive Advantage
-- ViewingNowThe Masterclass Certificate in Ad Security for Competitive Advantage is a comprehensive course designed to empower learners with critical skills in ad security. In an era where digital advertising is a $330 billion industry, ensuring ad security is paraminal for businesses to maintain customer trust and avoid financial losses.
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GBP £ 140
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โข Ad Security Fundamentals • Understanding the importance of ad security, common ad security threats, and the latest trends in the industry. โข Ad Fraud Detection • Identifying and combating ad fraud, including methods like click fraud, impression fraud, and bot traffic. โข Ad Verification • Ensuring ad viewability, brand safety, and accurate ad measurement through third-party verification tools. โข Ad Malware Protection • Protecting against malicious ads that can harm users and their devices, including techniques like malvertising and exploit kits. โข Ad Data Privacy • Compliance with data privacy regulations like GDPR and CCPA, and best practices for collecting and processing user data. โข Ad Quality Control • Ensuring ad quality through manual and automated methods, including ad review, ad operations, and optimization. โข Ad Performance Optimization • Improving ad performance through A/B testing, ad creative optimization, and audience targeting. โข Ad Analytics • Understanding ad metrics, KPIs, and performance tracking tools to measure and improve ad effectiveness. โข Ad Operations Management • Managing ad operations workflows, including ad trafficking, campaign management, and reporting.
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