Executive Development Programme in Mobile Product Marketing & ASO
-- ViewingNowThe Executive Development Programme in Mobile Product Marketing & ASO is a certificate course designed to empower professionals with the latest skills in mobile product marketing and App Store Optimization (ASO). In an era where mobile usage dominates, there's an increasing demand for experts who can drive mobile product success.
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โข Mobile Product Marketing Fundamentals: Understanding the mobile product marketing landscape, identifying target audiences, and setting marketing objectives.
โข Mobile Product Development Lifecycle: Overview of the mobile product development process, including ideation, design, development, launch, and post-launch optimization.
โข User Experience (UX) Design for Mobile Products: Best practices for designing user-friendly mobile interfaces, improving user engagement, and enhancing customer satisfaction.
โข Mobile Analytics and Metrics: Introduction to mobile analytics tools and key metrics for tracking mobile product performance, user acquisition, and engagement.
โข App Store Optimization (ASO) Foundations: Basics of ASO, including app store algorithms, keyword research, and on-metadata optimization.
โข ASO for Apple App Store: Strategies and best practices for optimizing app listings on the Apple App Store, including app title, subtitle, keywords, and screenshots.
โข ASO for Google Play Store: Techniques for optimizing app listings on the Google Play Store, including app title, description, graphics, and video elements.
โข Mobile Advertising and Monetization: Overview of mobile advertising networks, in-app purchase strategies, and other monetization models.
โข Mobile Product Marketing Measurement and Evaluation: Methods and tools for measuring the effectiveness of mobile product marketing campaigns and ASO strategies.
โข Ethics in Mobile Product Marketing: Ethical considerations and guidelines for mobile product marketing, including user privacy and data security.
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