Professional Certificate in Churn Analysis for Product Managers
-- ViewingNowThe Professional Certificate in Churn Analysis for Product Managers is a vital course designed to address the growing industry demand for experts who can reduce customer churn and increase retention. This certificate course equips learners with essential skills needed to identify red flags, analyze customer behavior, and develop data-driven strategies to minimize churn, resulting in improved business performance and customer satisfaction.
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โข Introduction to Churn Analysis: Understanding Churn, Defining Churn Rate, Importance of Churn Analysis
โข Data Collection for Churn Analysis: Identifying Relevant Data, Data Collection Methods, Data Cleaning
โข Customer Segmentation: Importance of Segmentation, Techniques for Segmentation, Segment-specific Churn Analysis
โข Churn Prediction Models: Regression Analysis, Machine Learning Models, Model Validation
โข Churn Prevention Strategies: Customer Engagement, Pricing Strategies, Product Improvements
โข Churn Analysis Metrics: Customer Lifetime Value, Retention Rate, Net Revenue Retention
โข Communicating Churn Analysis Results: Data Visualization, Report Writing, Stakeholder Presentations
โข Continuous Churn Management: Implementing Feedback Loops, Regular Analysis, Strategy Adjustments
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