Executive Development Programme E-commerce Customer Loyalty
-- ViewingNowThe Executive Development Programme in E-commerce Customer Loyalty is a certificate course designed to empower professionals with the skills to drive customer retention and loyalty in the digital commerce landscape. This program emphasizes the importance of customer loyalty in e-commerce, highlighting its impact on business growth and profitability.
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GBP £ 140
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โข Understanding E-commerce Customer Loyalty: Defining loyalty, its importance, and the benefits of loyal customers in e-commerce
โข Customer Loyalty Metrics: Measuring customer loyalty through metrics such as customer lifetime value, retention rate, and Net Promoter Score (NPS)
โข Customer Experience and Loyalty: The role of customer experience in building loyalty, including user experience (UX), customer service, and personalization
โข Customer Retention Strategies: Implementing effective retention strategies, such as loyalty programs, email marketing, and social media engagement
โข Data-Driven Loyalty: Leveraging data analytics to understand customer behavior, preferences, and needs, and to tailor loyalty programs and marketing efforts accordingly
โข Building Brand Advocacy: Turning loyal customers into brand advocates, through word-of-mouth marketing, user-generated content, and influencer partnerships
โข Loyalty in Omnichannel E-commerce: Ensuring consistency and personalization across all touchpoints, including web, mobile, social media, and physical stores
โข Legal and Ethical Considerations: Understanding legal and ethical considerations in e-commerce loyalty programs, such as data privacy, security, and transparency
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