Global Certificate in Social Media Data for Strategic Communication

• Social Media Data Analytics: Understanding the collection, analysis, and interpretation of social media data to inform strategic communication decisions.
• Social Media Listening and Monitoring: Identifying and tracking conversations about brands, competitors, and industries on social media.
• Social Media Metrics and KPIs: Defining and measuring the success of social media campaigns using key performance indicators.
• Social Media Audience Segmentation and Targeting: Identifying and understanding different audience segments on social media and developing targeted communication strategies.
• Social Media Content Strategy: Developing and implementing effective social media content strategies that align with business goals and resonate with target audiences.
• Social Media Advertising: Utilizing paid social media advertising to reach and engage target audiences.
• Social Media Ethics and Compliance: Understanding the ethical considerations and legal requirements of social media data collection and analysis.
• Social Media Data Visualization: Presenting social media data and insights in a clear and compelling way to inform decision-making.
• Social Media Trends and Innovations: Staying up-to-date with the latest trends and innovations in social media to inform strategic communication decisions.