Certificate in Social Monitoring for Customer Insights
-- ViewingNowThe Certificate in Social Monitoring for Customer Insights is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving field of social media monitoring and customer insights. This course emphasizes the importance of harnessing social data to drive business decisions and improve customer experience.
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GBP £ 140
GBP £ 202
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โข Social Listening Fundamentals • Understanding the basics of social listening, its importance, and how it contributes to customer insights.
โข Social Data Analysis • Analyzing social data to extract actionable insights, identifying trends, and measuring performance.
โข Social Media Monitoring Tools • Utilizing various social media monitoring tools to gather and analyze data effectively.
โข Customer Segmentation • Segmenting customers based on their social media behavior, preferences, and interests.
โข Sentiment Analysis • Analyzing customer sentiment to understand their attitudes, emotions, and opinions towards a brand or product.
โข Competitor Analysis • Monitoring competitors' social media presence, strategies, and performance to gain a competitive edge.
โข Crisis Management • Managing social media crises and addressing negative feedback to maintain a positive brand image.
โข Social Media Ethics • Understanding the ethical considerations and best practices in social media monitoring and analysis.
โข Integrating Social Media Insights • Integrating social media insights with other data sources to create a comprehensive view of the customer.
โข Continuous Improvement • Continuously monitoring and improving social media strategies based on customer insights and feedback.
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