Global Certificate in E-commerce Analytics: Global Reach
-- ViewingNowThe Global Certificate in E-commerce Analytics: Global Reach is a comprehensive course designed to empower learners with the essential skills required in today's data-driven e-commerce industry. This course emphasizes the importance of data analysis in making informed business decisions, driving sales, and improving customer experiences.
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โข E-commerce Analytics Fundamentals: Understanding the basics of e-commerce analytics, metrics, and KPIs.
โข Data Collection Techniques: Exploring various data collection methods, including web analytics tools and APIs.
โข Data Analysis for E-commerce: Analyzing e-commerce data to drive business decisions and optimize performance.
โข Customer Segmentation & Behavior Analysis: Identifying customer segments, analyzing their behavior, and creating targeted marketing strategies.
โข Conversion Rate Optimization (CRO): Improving e-commerce conversion rates through data-driven experimentation and UX improvements.
โข Global E-commerce Trends & Insights: Examining global e-commerce trends, including cross-border e-commerce and mobile commerce.
โข E-commerce Attribution Modeling: Understanding and implementing attribution models to accurately measure marketing impact.
โข Data Visualization & Reporting: Presenting e-commerce data effectively through data visualization and reporting techniques.
โข Privacy & Security in E-commerce Analytics: Ensuring data privacy and security in e-commerce analytics, adhering to regulations and best practices.
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